Un paese ci vuole, non fosse che per il gusto di andarsene via. Un paese vuol dire non essere soli, sapere che nella gente, nelle piante, nella terra c’è qualcosa di tuo, che anche quando non ci sei resta ad aspettarti…

La luna e i falò by Cesare Pavese

The quote taken from Cesare Pavese’s book, La luna e i falò, represents perfectly what we want to tell with the new logo specifically designed for the Museo del Cognome. The main character is an orphan who comes back to his Italian native country in search of his origins and identity after a long time passed in the USA.  This is just what the museum does every day, it opens the doors to those people who want to meet their Italian roots.

The reference to the small town, the lands and people is not a coincidence. The connection with their own ancestry and the sense of belonging to the home of their forebears are really strong and deep in the mind of the people who live on the other side of the world. It has been 4 years now that the Museo del Cognome is collecting stories, dreams in order to make them true. All this, thanks to the daily work and all the activities dedicated to the family research and memory of the past. 

The logo conceived by Michele Cartusciello and inspired by the works of the Dutch artist Escher, has been realized by Emanuele Sabatino, the same cartoonist who created My ancestry comic book project. The roots, a tree with its branches, a hand holding the Earth, all in one symbol to depict the essence of the Museo del Cognome, the one-of-a kind place in the world about Genealogy.